BETT London 2017 Review: Teachers Needs Beyond Technology

In the wake of the Bett Show that took place two weeks ago in London EXCEL center, our team discussed what have we learned from it. I wanted to share my conclusions with you in a short review.

What Bett Taught Us

AWW was exhibiting at this renowned educational show that lasted four days. There was a huge promenade of startups, enormous corporations and IT giants offering their interactive whiteboards, content software, school safety solutions and so on. I caught myself thinking: I really can’t imagine being in shoes of these teachers, trying to find the right solution for their classrooms. The offer is just too big, information overload is inevitable.

Our primary goal wasn’t to offer our product but to educate ourselves and find out what teachers really need. We are not teachers, and we really don’t know what is going on in the classrooms. But, we are eager to find it out. We strongly believe that market research is the only way to make a proper product and Bett was our perfect opportunity to speak face to face with educators across the world.

BETT London Review

We talked with more than 800 visitors – teachers, school leaders and IT guys. We talked with people from all European countries, Indian subcontinent, China, and UAE. Finally, we came to a staggering conclusion. Although there is a pretty deep level of technology penetration inside schools in terms of interactive hardware and devices for each student, there is an overall confusion and lack of knowledge of how to use it in a meaningful way. By meaningful, I mean using technology to transform classes from traditionally based classrooms to collaboration and discussion oriented flipped classrooms. 80% of our interviewers do not use technology in a way that helps their students to engage with a class. Other 20% use it only sporadically. Technology is there to help, but if not used properly, it simply loses its purpose.

BETT London Review

Next Steps for Teaching Beyond Technology

With the feedback we got from teachers, we have drawn out high-level ideas of what we’re trying to accomplish:

  • Give teachers the power to transform their classes by letting their students be in charge of their learning.
  • Let students explore the content in the way that feels the most comfortable to them.
  • Make a platform that gives students a chance to share the knowledge and collaborate with their friends.
  • Give students a chance to show and elaborate the knowledge from their perspective.

We want to hear your opinion as well. After all, research is a continuous process. So, do not hesitate to reach us and send us your suggestions at

Visit AWW at BETT Show London 2017

AWW is starting this year with a big entrance. Last couple of months we worked hard and made lots of great product updates and now is the time for a show-off! From January 25 to 28, AWW will be showcasing at the world’s leading education technology event, BETT London.

Why to visit BETT Show

BETT is arguably the best place to learn about educational technology this year. The vast number of seminars, exhibitions and presentations will make you shiver in excitement. From international education star, sir Ken Robinson, to world’s most influential social media personas like Charlie McDonnell and creative entrepreneurs like Imogen Heap, everyone can find something to treat himself with. You can find entire seminar agenda here . If you didn’t already, you can still register.

Visit AWW at BETT Show London
Visit BETT Show London

Visit us at C479

We’ll present AWW as an online smart board solution by projecting AWW board from tablets to projection screen. Visitors we’ll be able to try out all premium features on tablets and see how it all shows up on a screen.  We are looking forward to present you last product updates like multiple pages board, permanent board and PDF/PPT upload. At the very show, we’re going to surprise you with another cool product update, which is still in progress.

We are also be there to answer all your questions and to receive all your suggestions. Last, but not least, we’ll be giving special 20% subscription discount to all BETT visitors. 


Join AWW Ambassador Program

You love AWW app and want to share your love with others? You are a school technology instructor or edtech conference speaker? Join our Ambassador program and get access to cool benefits.

What Is AWW Ambassador Program?

AWW ambassador program is intended for all AWW users who want to promote and spread the word about AWW on conferences, workshops, and similar events. Specifically, it’s not a financial reward program (we do have a separate affiliate program).

What Can AWW Ambassador Program Offer You?

As a token of thanks, we are giving out a Personal premium plan to every ambassador, for as long as he’s active within the program. Also, this is an opportunity for an ambassador to be among first to try out our new premium features.

Also, we’ll provide you with a special promo QR code and a link that you can share with your audience. The link and QR code include ambassador’s name. Anybody who signs up with your link or code will get 2 months free of any premium plan.*your_name*


Ambassador is considered active when promoting or showcasing AWW in 3 or more events in a school year. Event size is not specified – it can be as simple as a school district meeting, or big as an annual conference. Specifically, we would not require ambassadors to structure their presentation or topic in any way. We would like that the content and structure of your presentation reflects how you feel about AWW and how you use it!

Any person who is legally an adult in United States and United Kingdom is eligible for the program.

AWW Support

Every ambassador will have our support. When entering the program you’ll get guidelines and preparation material with key facts and graphics you could use in your presentations, along with your QR code and link. Moreover, we’ll prepare promo materials (use cases, videos, product updates) that we’ll send you regularly to keep you updated.

How To Join In?

If this sounds good to you – here’s what you need to do. Send an e-mail to with a name, surname and an e-mail address with which you have previously registered on our page. We will provide you with a Premium plan using that e-mail address.

How To Become AWW Affiliate Partner

Every entrepreneur can agree that most valuable resource of every company or brand are their customers! We in AWW appreciate our customers very much and we’re thinking of way to reward them for their engagement. Therefore, we started an affiliate program. 

What Can Affiliate Partner Program Offer You?

AWW affiliate program offers you an opportunity to earn a little extra money while promoting app that you love. AWW app offers a range of premium plans with subscription fees. By becoming an affiliate partner you are eligible to earn an entire amount of one month subscription fee. That means if someone subscribes for a personal plan with your code – you’ll get $10, and if someone subscribes for an enterprise plan – you’ll get $100!

What Do You Need To Do?

If this sounds good to you send an e-mail to with your data:



E-mail address with which you have registered at

PayPal account E-mail address

And we’ll get back to you with the URL link that contains your referral code like in the example below:*code*

This acts like your individual URL and it tracks all the traffic and subscriptions that came trough your code. You can put that URL wherever you think people who might have interest in AWW will see it. If you are an educational technology blogger your blog would be the perfect place! You have strong presence on your social networks – put URL on your post! If you’ re kicking in making awesome video tutorials – include your link there! There are no quotas or KPIs. It’s all up to you!

When Do You Get Your Money

You will get paid for every eligible subscription. Eligible subscription occurs when the subscriber, who registers via your URL link and subscribes for a plan, completes his second month of subscription. After second month of subscription ends, you will get your earnings at the first day of the calendar month coming after it. That means if someone subscribes at 15th day of January, his trial ends at 15th of February and he proceeds with second month of subscription ending at 15th of March, you will get payed at April 1st. You will be able to see your earnings on your affiliate dashboard. To enter your dashboard, just enter your profile details and click on the affiliate dashboard button.

Who Is Eligible To Become A Part Of Affiliate Program?

Any person who is legally an adult and is the citizen of United States can join the program.